As the name suggests, an exclusive report is a news story that is not available in any other media outlet. This can create a sense of exclusivity and urgency around the story, and can also increase the chances that it will be picked up by other outlets. But there are risks involved in offering an exclusive, and it is important to be prepared for hiccups along the way.
As PR pros, it’s essential to understand the nuances of exclusives and what qualifies as one. Generally speaking, it’s best to offer an exclusive if the news is truly unique and impactful. For example, a significant acquisition that is expected to turn heads, or a funding round with a prominent investor could be considered an exclusive.
When considering an exclusive, it’s important to make sure you are pitching the story to the right journalists. It’s a good idea to choose one reporter who specializes in covering your industry, and can do the news justice. You’ll also want to ensure that you are pitching under embargo, and giving both parties enough time to schedule interviews, gather assets, etc.
Vivvix’s Explore Module can be used to run custom exclusive reports with advertisers that appear exclusively on competing media properties (TV stations, radio stations, newspapers, etc). To generate an exclusive report, select the Brands/Categories tab in Step 3, then choose either Link or Populate from the drop-down menu. To run an exclusive report with no profiles selected, click SKIP in Step 3. This will cause the tool to break out the results by Advertiser, rather than by the brands/categories you’ve chosen in the Brands/Categories tab.
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